UM4
Where the UK

Where the UK's top foods are most-loved

From the iconic fish and chips to the legendary Yorkshire pudding, the UK has plenty of tasty home-grown dishes to its name – but where in the country are they loved the most?

We wanted to find out if they really love Yorkshire puddings in Yorkshire, or if everyone really goes crazy for Cornish pasties in Cornwall. We trawled through a year’s worth of social media data to get a feel for what the locals are eating.

Here’s a round-up of the UK’s most popular foods, and where the locals can’t get enough of them.

Infographic of the UK's most popular foods and the towns where they are the most popular

Sausage roll

Ayr, Ayrshire

Forget haggis, the humble sausage roll is the treasure of Scotland. Our research found the nation’s guilty pleasure is a big hit in seaside resort Ayr, north of Glasgow. In 2017, the UK’s longest sausage roll came to Scotland, highlighting just how serious the Scots are about eating the golden-baked treat. Take a trip up the coast to nearby family-run bakery The Kandy Bar where you’ll find sublime sausage rolls.

Total number of posts: 3,679*

Beef Wellington

Lerwick, Shetland Islands

Lerwick, on the Shetland Islands, gets a mention for much-loved British favourite – the beef Wellington. Duke Wellington might have given us the beef Wellington to remember him by, in honour of his victory at the Battle of Waterloo, but the Scots put their own spin on this indulgent dish, naming it the Scotch beef Wellington. Maybe it’s the tender Scottish beef that makes this dish so popular in Lerwick?

Total number of posts: 607*

Chip butty

Sheffield, South Yorkshire

It’s no secret Northerners love a chip butty, but the people of Sheffield have a special claim to this tasty delicacy – an entire song devoted to the chip-stuffed sandwich. The ‘Greasy Chip Butty Song’ is well-known among Sheffield United Fans, who sing it at matches to worship the city’s glorious chip butties (and Sheffield, in general). Whether it’s from a fish and chip shop or a local pub, you’re bound to wrap your hands around one that’s mouth-wateringly good in The Steel City.

Total number of posts: 937*

Fish and chips

Penzance, Cornwall

An iconic British dish eaten since the 19th century, it goes without saying that fish and chips is a staple up and down the UK – but where is it eaten the most? Our findings point to Penzance on the Cornish coast as being the official fish and chip capital, and we can’t say we’re surprised. After all, it’s a well-known fact that fish and chips taste better by the sea. Take a trip to Fraser’s Fish & Chips where you’ll find perfectly cooked fish and chips just a pebble’s throw from the beach.

Total number of posts: 18,931*

Curry

Luton, Bedfordshire

Britain’s love affair with curry is never-ending, and numbers of curry fans are particularly prominent in Luton, Bedfordshire. Our research revealed that the city’s inhabitants love to feast on this flavoursome dish. Interestingly, its neighbouring city, London, is said to contain more Indian restaurants than Mumbai and Delhi combined. If you’re ever in Luton, stop off for a curry at Stopsley Cuisine, which is renowned for its brilliant Indian cuisine and reasonable prices.

Total number of posts: 51,407*

Cream tea

Penzance, Cornwall

Though it’s served in tearooms all over the country, the cream tea is typically associated with the South West of England – and Penzance in Cornwall tops the list for cream teas. If you’re looking to indulge in a pot of tea served with scones and lashings of clotted cream and jam, this historic port is the place to head to. For the best cream tea in the county, visit The Elm Tree up the A30 in Penstraze where you can sip on exquisite tea while lapping up beautiful countryside views.

Total number of posts: 37,430*

Yorkshire pudding

York, North Yorkshire

York is, unsurprisingly, located in Yorkshire, and so it’s no shock the iconic Yorkshire pudding is a favourite in the city. Perhaps people are predisposed to be loyal to hometown grub? For the finest Yorkshire pudding you’ll ever taste, head to The Hole in the Wall, which has received glowing reviews for serving up the best baked batter in town.

Total number of posts: 5,272*

Trifle

Exeter, Devon

Boasting three heavenly layers of flavours and textures that ooze into one another, there’s so much to love about a trifle. And the people of Exeter, Devon, certainly agree. According to our research, this quintessential British dessert is most popular here. We reckon it’s the traditional Devonshire custard that makes them taste so delicious. Head to the Manor Inn where you’ll find amazing trifles guaranteed to make your mouth water.

Total number of posts: 1,370*

Cornish pasty

Penzance, Cornwall

Although there’s much debate about the origins of the Cornish pasty, it’s most strongly associated with Cornwall, so there’s no wonder that the people of Penzance have a natural fondness for them. In fact, this traditional Cornish delicacy has a protected geographical location – only a pasty made in Cornwall can be legally called a Cornish pasty. Originally given to miners in the 19th century as a mid-morning snack, the crimped crust was used to grip the pasty and thrown away after to prevent germs spreading from dirt-ridden hands. While you’ll be spoilt for choice for pasties in Cornwall, we’d highly recommend looking 60 minutes away at Falmouth’s Rowe’s Cornish Bakers, which is famed for baking some of the best Cornish pasties on the coast.

Total number of posts: 16,865*

Avocado

Dover, Kent

OK, it’s not traditionally ‘British’, but it’s practically a regular in the UK’s diet these past few years. The avocado is thought to have originated from South Central Mexico where people have enjoyed an appetite for avocado for many years. As they do in Dover, in Kent, according to our research. Whether it’s smashed on toast or blitzed into guacamole, one thing’s for sure – the people of Dover can’t get enough of the versatile green fruit. In fact, Brits, in general, are rather obsessed. Our research revealed that it is the most Instagrammed food in the UK!

Total number of posts: 38,754*

While our social data came with a few surprises, it seems that most cities are proud of their traditions and favour their home-made local dishes the most. If you’re looking for more foodie inspiration, check out our Cornwall Food and Drink Guide

Methodology:

Data was sourced by analysing a year’s worth of social media conversations for popular UK foods using social media listening tool Crimson Hexagon. We pulled the top 10 locations for posts mentioning those foods, normalising them per million people.

*Posts per million people

Like it? Share it...

Read more like this

Cornwall’s 10 most haunted locations 

With its stories of ship wreckers, smugglers, tommyknockers, piskies, giants and mermaids, there’s more legend per square mile here than in Narnia and Middle Earth put together. So, in preparation for a Halloween celebration in Cornwall, here’s our guide to ‘who goes there?’ and ‘what on Earth was that!?’ Whilst some of these ghouls, sprites and night terrors stay firmly within the borders of Cornwall, others could follow you all the way home.

The UK's most haunted cities

Autumn is a time to celebrate the macabre – think dressing up in scary costumes, carving pumpkins, and bingeing on horror films. But while many see the season as just a bit of fun, some of us want to get a bit closer to the paranormal… So where can you go to embrace the spirit of Halloween? We decided to find the UK’s most haunted city, based on four different ranking factors.

Holidays in Cornwall

Famed for its golden beaches with turquoise seas and rolling surf, its scrumptious cream teas, fresh fish and chips and locally-brewed beer, its picturesque locations that line the coast and dot the countryside… Cornwall holidays have something for everyone. Read on for inspiration on how and where to spend your Cornish holiday, including tips for families, friends, couples and solo travellers…
Stay in Media Limited is registered in England and Wales. | Registered office: Travel Chapter House Gammaton Road Bideford EX39 4DF | Company No. 07391123 | VAT reg: 107706918